Rebranding of NBA team the Boston Celtics in aide of their 70 year anniversary. This project took place as part of a module while studying for my MA Graphic Design.
70 year anniversary
A large focus of my masters degree was how print is not dead. Already being a huge NBA and Boston Celtics fan, the 70 year anniversary of the team perfectly fit into an extensive module that looked at branding. Starting with the logo and then developing into merchandise and a commemorative magazine, this project allowed me to combine a few of my design passions – sports, vintage & retro and editorial design.