One of the modules during my master’s degree allowed me to explore the rebranding and focus of my clothing company District23.
bringing positivity to streetwear
As part of my master’s degree, I had the chance to rebrand and explore what I wanted District23 to be as a company. District23 originally began as a digital playground to learn about screen printing and the ins and outs of running an independent print company. However, it lacked a niche.
Having struggled with mental health, I felt there was a market for positivity in fashion. As a result, this is where District23 began to shift its focus towards mental health – built entirely on my own experiences in the hopes of inspiring others to join the mental health conversation.