district23
One of the modules during my master’s degree allowed me to explore the rebranding and focus of my clothing company District23.
- personal
- 2015-2016
bringing positivity to streetwear
As part of my master’s degree, I had the chance to rebrand and explore what I wanted District23 to be as a company. District23 originally began as a digital playground to learn about screen printing and the ins and outs of running an independent print company. However, it lacked a niche.
Having struggled with mental health, I felt there was a market for positivity in fashion. As a result, this is where District23 began to shift its focus towards mental health – built entirely on my own experiences in the hopes of inspiring others to join the mental health conversation.
