Trent Freshers 2020
Yearly refresh of the the Freshers branding for NTSU. Work included a scaled back website redesign, media pack, stallholders guide, video and animation and more.
Usually for Freshers’ Week a wristband package is on offer for entrance into events. However, due to COVID-19 such events would not be taking place and therefore a wristband would not be required. A digital priority pass was introduced instead to provide access to events, discounts and similar features to a wristband without the physical contact.
Trent Freshers' promotional opener
A refresh to the annual teaser promo saw more of a focus on day time events, with less big scaled events to account for the changing landscape of Freshers for 2020 due to COVID-19.