NTSU STUDENT ELECTIONS

Rebrand of Nottingham Trent Students’ Union elections. The theme was retro gaming. All illustrations were designed in 8bit pixels taking inspiration from Super Mario and similar Nintendo games.

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To replicate the idea of a retro game, a simulated gameplay was created in Adobe After Effects to be used on social media channels and video screens across the Students’ Union. These were received incredibly well, hitting 1,000 views within a couple of hours.

As deadlines came to a close the background of the artwork changed from daytime to nighttime. This kept the campaign new at all stages of the elections making sure there was a noticeable difference in the messages when posted on social media channels.

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