As designers we’re always encouraging our clients that less is more. Less text, less words and less rambling will make what you’re selling all the more appealing. We can’t just magic words away – we’re good but not that good. We can only work with what we’ve been given after all.
Today’s showcase is a designer’s best friend – the ampersand. Many times does this little symbol save on words, help balance up layouts and save on the age old hate of kerning. But the ampersand is now more than just a symbol for the word ‘and’. It’s become somewhat of a staple for hand lettering, with typographers getting creative with their real life pens and the pen tool to really bring the shape to life. The possibilities are endless for such a small glyph but that’s a challenge that we designers live for. So here are 30 ampersands to inspire you on your typography journey.
KARL ADRIAN C. AGURO
JETPACKS AND ROLLERSKATES
JACOB D. NIELSEN
COLIN J BAKER