We hope the District23 that is unveiled today will resonate with you or your loved ones as we take this journey together seeking to change the way people think and view the world around them.
The last time District23 released anything new was back in September of last year. In November 2015 I was nominated with District23 for the IPSE Freelancer of the Year Awards. Since then I’ve taken District23 on a journey of rediscovery; what can make this a better brand, how can it reach people, does it send a good message? All of these were questions thrown into the mix when deciding where to take District23 next.
After nine months of away, today, August 1, District23 returns with new values, a new work ethos, and a new perspective and outlook on life.
With current events in the news surrounding terrorism, feminism, equality, LGBTQ rights, there is so much negativity clouding our everyday lives that sometimes it’s hard to see the light at the end of the tunnel. As a result of this, there is a need to deliver a positive message – a message of change and encouragement – to make fashion less of a disposable luxury and viewed more as a wearable piece of art that can make a difference with its message.
Today marks the beginning of a new District23 and I’m incredibly proud of its development and where it may go in the future. Some things about the brand haven’t changed. The style of vintage Americana is very much still noticeable, and the way orders are processed on demand is still the way we intend to produce our products. However we’ve changed the way we print our shirts to give you the highest quality product at an affordable cost that will make the message on your clothing a lasting and permanent one. We will be shipping from California to reach a wider global market that will make us more accessible to our customers. But most importantly, we are putting you are the forefront of our vision. Fashion has the ability to instil change and speak without saying a word. We hope the District23 that is unveiled today will resonate with you or your loved ones as we take this journey together seeking to change the way people think and view the world around them.
This is a time where we need to be bold and stand for what we believe in. Many struggle with mental health issues; some are just struggling to find who they are in an ever changing world. Some people may not feel safe and others are fighting so that we can sleep at night. This is the foundation we want to build upon. District23 wants to stand for something bigger, sending out positive messages of support and encouragement for those that need it. No matter what life throws our way District23 wants you to know that you are not alone in your journey.
From myself and District23, I hope you enjoy the new collection. Please bear with us if there are teething issues with shipping and processing. But please be assured that we are passionate in giving you quality products that will hopefully stand for something meaningful and make a difference to people in some way.