Wiggles & giggles
Branding and social media marketing for Wiggles & Giggles Day Nursery.
*Note – probono work to give back to key workers during the Covid-19 pandemic.
Helping key workers during a pandemic
Covid-19 closed schools and nurseries to all but key workers children and the vulnerable. Learning moved online and many children missed their routine and familiar faces of their teachers.
Stripped back the Wiggles & Giggles logo to just typography allowed for an evolution in branding. Illustrative characters were introduced, patterns and a colour palette established and a YouTube channel was created.
As part of online learning, Wiggles & Giggles offered story time weekly via YouTube and Facebook. The creation of the channel provided a home for all their video content for parents and children to watch whenever they wanted.
Animations designed for intros to videos for Story Times and Sign of the Day.
Whether it be colouring sheets or a graphic to announce a new video, a social media campaign was created to grow the presence of the nursery and their brand online.